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Qantas Campaign Turns Auto Reply Into Instagram Holiday

  • CMO, Monday, September 19, 2016 8:37 AM

Qantas has kicked off a campaign called "Out of Office Travelogue" designed to turn a user's out-of-office email into a real-time travel journal.  The campaign allows users to connect their email to their Instagram and automatically pulls images into the response that feature the hashtag #qantasoutofoffice. The bounce back email will feature these holiday photos. 

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