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What Customer Insights Power YouTube Ads?

  • Google, Monday, September 19, 2016 3:10 PM
"Focus on the user and all else will follow," which means the user experience on YouTube dictates the ad technology on the video site. In the latest Think with Google, David Mogensen, Google's head of YouTube ads marketing, sits down with YouTube UX leads Javier Bargas-Avila and Scott Hines to  gain insights on what type of consumer data powers the evolution of the site's ads.

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