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Vera Bradley Lays An Egg

  • Jezebel, Thursday, September 22, 2016 8:03 AM

Vera Bradley’s new ad campaign asks why it’s good to be a girl and some of the answers are sad. The company is going after a new target, a demographic they label as the “daymaker,” otherwise known as women from 25-40. Along with this change in focus they’ve rolled out a hashtag campaign #ItsGoodToBeAGirl, which seems to be missing an apostrophe and any coherent meaning.

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