Around the Net

News Corp., Yahoo Japan Invest In AppNexus

Ad tech firm AppNexus just raised $31 million in fresh funding from News Corp., Yahoo Japan, and other investors. “The fact that two major publishers are the lead investors is likely a signal of intent towards AppNexus -- and potentially away from the dominant publisher ad tech platform Google DoubleClick,” Business Insider notes.

Read the whole story at Business Insider »

Next story loading loading..