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The Influence Of Social Media On Election 2016

Social media has the tendency to amplify opinions, no matter how outlandish or abhorrent they are. This election cycle, with both candidates at record low likeability ratings, has accentuated much of the negative atmosphere surrounding the candidates. However, social media is also an useful platform to reach voters where they are, and cast a wide net to convince voters. The double-edged sword of social media will have an impact on the 2016 election.

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