While print magazines have had a rough decade, there are still plenty of people betting on the power of ink on paper, as evidenced in the launch of dozens of new print titles every quarter.
This month brings another big debut with the first print issue of Pivot, a new quarterly magazine targeting African-American corporate professionals.
According to Pivot founder and editor-in-chief Glenda Swain, the new Atlanta-based publication is intended to fill a gap in African-American media. It provides its affluent target audience with content about career development and strategies to help them advance up the corporate ladder, start a new job or career, or launch their own business.
That includes coverage of topics like image consulting, acquiring and sharpening new skills, and networking, plus profiles of successful executives.
Pivot also covers personal and business finances, including subjects like retirement planning, as well as variety of lifestyle content spanning topics, such as art, culture, dining and travel. The digital edition of Pivot is free;; it and launches with corporate partners including Aetna, AT&T, Bloomingdale’s, Delta, GE, Hilton, Intel and Nationwide.
The magazine is just one component in Pivot’s multi-pronged approach to this niche market, which will also include events, social media and a Web site. One of its first events, a symposium on career development, is scheduled for August 2017, with another event, the Companies Who Care Awards Gala, set for November.
The Web site also offers advice in areas including crafting resumes and interview techniques.
A nonprofit organization associated with the publication, Pivot Foundation, aims to help African-American women professionals make the professional connections they need to restart or switch careers.