The Alliance for Audited Media (AAM) has certified Texture, an unlimited digital magazine subscription service from Next Issue Media, to verify its circulation numbers for advertisers.
Now, publishers with content on the service will report issues requested and opened by paying Texture subscribers as paid subscriptions sales, not newsstand sales. For example, when a user
opens a Sports Illustrated issue on Texture, Time Inc can report it as a subscription sale.
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According to a statement from AAM, a
nonprofit founded by the Association of National Advertisers to ensure media transparency and provide independent verification and information services to publishers and advertisers, Texture has been
certified to “industry-approved measurement guidelines and standards to safeguard publisher investment and gain media buyer trust.”
“Next Issue Media is giving its
magazine clients the verified information they need to help them build trust with their advertiser partners for this growing strategy,” stated Steve Guenther, VP of AAM’s digital auditing
services.
In
February, AAM created a new category to their audit reports for unlimited-access digital magazine programs, like Texture or Magzter, where users pay one price to read as much content from
different magazines as they wish from a Netflix-like app.
The category, called “Multi-Title Digital Programs,” helps verify circulation numbers for unlimited-access magazine
programs.
“We know there are millions of consumers who are interested in curated, fact-checked premium magazine content beyond individual issues. We also know these subscribers
have enormous value,” stated John Loughlin, CEO of Next Issue Media.
AAM’s certification process verified that Texture’s technology “tracks consumer
engagement in a way that is accurate, consistent and reliable.”
AAM uses criteria from the Interactive Advertising Bureau’s Advertising Measurement and Auditing
Guidelines and Media Rating Council minimum measurement standards to certify publishers.