• by Wayne Friedman , Staff Writer, October 13, 2016

The Atlantic doesn’t make changes -- or Presidential endorsements lightly.

Speaking at MediaPost’s Publishing Insider Summit, Hayley Romer, senior vp/publisher of The Atlantic, says the company only has made three Presidential endorsements in its nearly 160 year history: Abraham Lincoln, Lyndon Johnson, and now Hillary Clinton.

Romer believes the magazine focus when it comes to all things it does is that it “champions the American idea”, that “we question answers.”

This also goes for business. Currently, The Atlantic's revenues comes 20% from print and 80% digital. She says “it is not beholden to the legacy advertising dollars.. but we still think print plays an really important role in our ecosphere.” And while some magazine focus on digital, she says, “We believe we are audience first, no matter what.”

Of all its digital advertising revenues, 75% comes from custom content -- such as native advertising.