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LeBron Won't Sell You A Sprite In 'Wanna Sprite' Effort
- NYSportsJournalism.com, Monday, October 17, 2016 8 AM
In its new “Wanna Sprite’” multi-media campaign, Sprite has LeBron James using soft-sell: “I would never tell you to drink Sprite, even if I was in a Sprite commercial, which I am, and even if you were watching me in a Sprite commercial, which you are, and even if you were eating tacos with extra hot sauce.” The campaign includes online and social media.
