• by Philip Rosenstein , October 17, 2016

Quantcast and the Association of National Advertisers (ANA) announced on Monday a strategic partnership through which Quantcast’s Real-Time Advertising Academy (RTA) is being integrated into the ANA’s School of Marketing.

The “Discovering Programmatic for Real World Application” workshop will be premiered at the RTA Academy workshop this week at the ANA Masters of Marketing conference in Orlando, Fla.

In addition to the partnership with the ANA, Quantcast is also integrating its RTA Academy into the American Association of Advertising Agencies' (4As) educational program.