• by Amy Corr , October 17, 2016

M&C Saatchi PR was named communications agency for candy retailer, IT'SUGAR. The agency will lead communications strategy for the launch of two campaigns: One Scary Election and BEASTMODE Chocolate Bars. IT'SUGAR has close to 100 retail locations in New York, Las Vegas, Los Angeles, San Francisco, Miami, Denver, San Diego and Palm Beach. Work will be led out of M&C Saatchi PR's New York office.

"The opportunity to work with a brand that is not afraid to take risks and speak their mind does not come around very often," said Jen Dobrzelecki, executive vice president, M&C Saatchi PR U.S. "IT'SUGAR does exactly that and we look forward to unapologetically telling their story, launching their one-of-a-kind exclusives and perhaps getting in a little bit of trouble along the way."