- Re/code, Wednesday, October 19, 2016 2:26 PM
Snapchat reportedly plans to stop sharing ad revenue from its “Discover” section with partner publishers. Rather, “Snapchat wants to pay content partners a flat license fee up front
and keep the ad money for itself,” Recode reports. “It’s the same model that TV networks use when they buy programming.” In a larger context, “The new terms …
means the company will have full control over its ad inventory as it gears up for a public offering.”
Read the whole story at Re/code »
