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Will Snapchat Stop Sharing "Discover" Ad Revenue?

  • Re/code, Wednesday, October 19, 2016 2:26 PM
Snapchat reportedly plans to stop sharing ad revenue from its “Discover” section with partner publishers. Rather, “Snapchat wants to pay content partners a flat license fee up front and keep the ad money for itself,” Recode reports. “It’s the same model that TV networks use when they buy programming.” In a larger context, “The new terms … means the company will have full control over its ad inventory as it gears up for a public offering.”

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