Online career site The Muse has found that email is the best way to connect with users. The company has been investing in its data resources and signed on with Blueshift to create targeted
triggered email campaigns, rich segmentation campaigns, locally targeted campaigns, as well as regular newsletters to help build a strong communications strategy with its user base. The company has
seen a 200 percent increase in visits to The Muse's job section and a 59 percent in email open rates.
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