In a recent finding and infographic created by advertising software company Videology, they compared the changes in TV and programming consumption from the 1940s to the present. Over the last decade, TV has changed drastically with the arrival of digital, especially digital video. Now that consumers have the choice as to whether to watch programming on a linear TV set, or through a mobile device, or via streaming with the emergence of sites like Netflix and Hulu, there are many more options than there were just 10 years ago.
Spanning the 70 years that TV has been a mainstream commodity, one can compare the changes among the decades, from 1940 to 1980 to today, to look at the stark changes in the landscape from linear T.V. to digitally minded programming.
In 1948, there were four TV networks: NBC, CBS, ABC and DuMont, broadcasting over 128 stations. The most popular shows during their peak were: “The Ed Sullivan Show,” “Candid Camera” and “Howdy Doody.”
In 1980, CNN launched under the guise of providing news 24/7. The most popular shows during their peak, according to Nielsen ratings, were: “Dallas,” “The Cosby Show” and “60 Minutes.”
Today, Americans spend more time on their phones than watching TV, according to Videology. That, coupled with the fact that Netflix launched their first original programming with “House of Cards” in 2013 and that 87% of consumers use a second screen while watching TV, proves that TV has transcended the traditional TV set. The most popular shows during their peak, according to Nielsen ratings, are: “NFL Sunday Night Football,” “The Big Bang Theory” and “NCIS.”
By making a fairly simple timeline comparison, we can create programming, whether digital or traditional, with these key factors in mind.