• by Steve McClellan  @mp_mcclellan, October 27, 2016

Stella & Chewy's is introducing "Everyday Awesome," its first integrated marketing campaign to raise awareness for the manufacturer of premium raw freeze-dried and frozen pet food founded in 2003 by Marie Moody, who nursed her sick adopted pup Chewy back to health using premium raw ingredients. Developed with agency Haberman, the creative centers around Stella & Chewy’s Meal Mixers, a product that can be added to regular dry dog food for enhanced nutrition and a flavor boost. A series of videos celebrate how dogs have the ability to turn everyday moments into awesome ones, and how their owners can help return the love with just one little scoop of Meal Mixers.  Another set of videos serves as a more tongue-in-cheek comparison with other "topper" options. Another campaign component: The Meal Mixer Challenge. People are invited to submit videos of their pets eating the mixer to win prizes, including a pet cam that allows you to check in and even interact with your dog while away from the house. There will also be additional regional and national support through search, social, native and influencer outreach.