Zoom Communications has appointed Dallas-based PMG, as its first-ever global media agency of record.   

The company’s annual net media spend is estimated at $25 million by agency research firm COMvergence.  

The appointment comes as Zoom repositions beyond an online meeting orchestrator to a full-fledged AI-first workplace. 

“Zoom has evolved far beyond meetings into a system of action for modern work, built to turn live interaction into coordinated outcomes,” stated Whitney Magnuson, Head of Brand Strategy and Activation at Zoom. “We need a media partner that matches our pace, operates with the same platform mindset, and helps us translate innovation into measurable business impact globally. PMG’s analytical rigor, flexibility, and people-first approach made them the clear choice.” 

The agency’s remit includes developing data-backed strategic guidance, delivering core business reporting and analysis, and producing customized research.  

The agency’s proprietary Alli operating system will underpin the agency’s efforts from strategy to execution and more.  

The review was handled internally and Horizon Media and Havas also participated in the review.