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Why Buying Lists Is Not Always The Best Way Forward

While you can go about email marketing by buying lists, it’s important to note that it’s always a terrible idea to do so. For starters, a number of “reputable email marketing vendors don’t let you send emails to lists you’ve bought.” A marketing software like Hubspot simply won’t allow it, as they require that you “use opt-in email lists.” 

Read the whole story at Business2Community.com »

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