Deli meat purveyor Hormel Foods is reaching especially deep into its bag of tricks to promote its premium bacon line, crafting a ‘multisensory bacon experience’ based in virtual
reality. The Black Market is designed to promote Hormel’s Black Label Bacon— its premium thick-cut bacon line— and is a continuation of the brand’s overarching We’re
Always The New Black campaign. The VR videos include original content created by Hormel that takes users through a variety of ‘flavorscapes,’ introduces new users to Hormel’s array
of exotic bacon varieties, and perhaps most importantly, allows them to initiate transactions within the experience.
Read the whole story at Mobile Marketer »