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Times Co. Q3 Print Losses Offset Digital Gains

During the third quarter, The New York Times Company saw digital advertising increase by 21% to $44 million. As such, “Digital now represents 36 percent of the Times’ overall ad revenue,” NiemanLab notes. Better yet, “The Times added 116,000 digital subscribers last quarter, bringing its industry-leading total to 1.3 million.” Unfortunately, the company said print ad revenue declined by 19%, last quarter, driving total ad revenue down by 8%.

Read the whole story at Nieman Lab »

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