'Teen Vogue' Cuts To Quarterly, Ramps Up Digital

Teen Vogue is cutting back from a monthly to a quarterly circulation and investing in the magazine's digital, video and social content. The new print edition will debut in spring 2017 and have a "collectible" feel.

In a statement, Jim Norton, chief business officer and president of revenue for Condé Nast, said the move "will better engage our audience where and how they consume our content."

Condé Nast added: "The new frequency is designed to capture key audience moments relevant to young readers lives."

Amy Oelkers, former executive head of digital sales for Teen Vogue, has been promoted to head of revenue. Oelkers will bring a "digital-first approach to connecting our advertising partners to Teen Vogue's audience of highly influential millennials," Norton added.



Rumors had circulated for some time that Teen Vogue would go digital-only. In May, then-editor-in-chief Amy Astley left Teen Vogue for Architectural Digest. She was replaced by Elaine Welteroth, who will keep her title as editor of Teen Vogue.

“We are excited to continue cultivating a genuine connection with our audience by evolving our content across platforms and reimagining how to engage more meaningfully in print," Welteroth stated.

She said the new iteration of Teen Vogue will be have “bigger, bolder statements and a larger, first-to-market keepsake format.”

Condé Nast has cut a few of its titles in the last year in order to keep apace with  changing digital times and falling print advertising revenue.

In 2015, Condé Nast cut Lucky magazine to a quarterly publication before eventually folding it. Last November, the publisher shuttered men’s fashion magazine Details.

That month, some of Teen Vogue’s top executive responsibilities were given to Vogue. Teen Vogue publisher and chief revenue officer Jason Wagenheim left Condé Nast and his duties now fall to Vogue publisher Susan Plagemann.
Next story loading loading..