Teen Vogue is cutting back from a monthly to a quarterly circulation and investing in the magazine's digital, video and social content. The new print edition will debut in spring 2017 and have a
"collectible" feel.
In a statement, Jim Norton, chief business officer and president of revenue for Condé Nast, said the move "will better engage our audience where and how
they consume our content."
Condé Nast added: "The new frequency is designed to capture key audience moments relevant to young readers lives."
Amy Oelkers, former
executive head of digital sales for Teen Vogue, has been promoted to head of revenue. Oelkers will bring a "digital-first approach to connecting our advertising partners to Teen Vogue's
audience of highly influential millennials," Norton added.
Rumors had circulated for some
time that Teen Vogue would go digital-only. In May, then-editor-in-chief Amy Astley left Teen Vogue for Architectural Digest. She was replaced
by Elaine Welteroth, who will keep her title as editor of Teen Vogue.
“We are excited to continue cultivating a genuine connection with our audience by evolving our
content across platforms and reimagining how to engage more meaningfully in print," Welteroth stated.
She said the new iteration of Teen Vogue will be have “bigger,
bolder statements and a larger, first-to-market keepsake format.”
Condé Nast has cut a few of its titles in the last year in order to keep apace with changing
digital times and falling print advertising revenue.
In 2015, Condé Nast cut Lucky magazine to a quarterly publication before eventually folding it. Last November, the
publisher shuttered men’s fashion magazine Details.
That month, some of
Teen Vogue’s top executive responsibilities were given to
Vogue.
Teen Vogue publisher and chief
revenue officer Jason Wagenheim left Condé Nast and his duties now fall to
Vogue publisher Susan Plagemann.