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Research Shows Social Cannot Beat Email For ROI

  • Skyword, Wednesday, November 9, 2016 7 AM
Email marketing may not have the sex appeal of Instagram or Snapchat, but research continues to show its ROI prowess—even among smartphone-tethered Millennials. According to research, email remains the most effective channel for building brand awareness, converting customers, and retaining them over the long haul. Its effectiveness shines across demographics and devices. 

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