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Target Millennials With Images And Video In Email Marketing

  • Skyword, Friday, November 11, 2016 7 AM
When targeting email for Millennials especially, brands should take their cues from social. Optimising emails for great visuals and using emojis strategically will appeal to an age group that increasingly relies on visuals to communicate. Moreover, marketers can personalise the emails they send based off the referral source for new subscribers.

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