New York-based agency
Flint & Steel wants
to bridge the divide that the presidential campaign season highlighted with a Web site that lets users "
Shake It Off." No relation To Taylor Swift,
the site lets people offer digital handshakes to a person from an opposing party.
The site lets users select their party affiliation and state of residence,
and then share a video handshake to social media networks. Each handshake will be posted with a variety of positive, unifying messages. Visitors to the site can also see how many handshakes have been
offered by party and state.
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