In the aftermath of the election, NewsWhip took a look at the sites that had the most engagement and impact in Facebook news feeds as the election story unfolded. “Engagement,” when it comes to politicians like Clinton and Trump doesn’t mean consumers had positive reactions, but when matched with where many of the engagements occurred it seems Trump supporters were pretty excited.
First was the Donald J. Trump page (12.4 million engagements), and fourth was the Donald Trump for President page (5.8 million engagements). Second was Fox News (9.4 million), sixth was Breitbart (3.5 million) and tenth was The Daily Caller (1.5 million).
If you consider CNN a liberal or pro-Clinton site, it ranked seventh, with 2.6 million engagements. Huffington Post, arguably a liberal site, was eighth, with 2.1 million. And NowThis, also liberal-bent, was ninth, with 2.1 million engagements.
NewsWhip followed up with another election-related blog today. “ It goes without saying that this election was a social news phenomenon,” Corcoran begins.
First, NewsWhip determined the biggest publishers on Facebook on Nov. 8-9 (election day and the day after) and then calculated the average engagements. The winner was the right-wing Independent Journal Review with 7,800 engagements for 78 election-related stories it produced over that 48 hour period, nearly twice as many engagement-rich stories as The New York Times, which was second with 4,402 average engagements per story.
NBC News and Fox News were last among the top 10 in the averages, “large networks that produced a lot of content over the two days, some of which went viral, and much of which seems to have been lost in the whirlwind of content audiences were exposed to,” NewsWhip concludes. In fact, though, over those two days, NBC News was tops election-related engagement on Facebook, with 1.4 million engagements.