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Lego Drops 'Daily Mail' After Protests

  • The Drum, Monday, November 14, 2016 6:32 AM

Toy company Lego has responded to public pressure to break ties with UK tabloid the "Daily Mail." With the newspaper, Lego intermittently held free toy giveaway promotions, providing additional incentive for consumers to purchase the print copy of the publication, for a number of years. Now, however, Lego has announced that it will hold no further promotions.

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1 comment about "Lego Drops 'Daily Mail' After Protests".
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  1. Emma Green from FSN, November 18, 2016 at 8:40 a.m.

    Hopefully this wont lead to other papers dropping their <a href="http://www.freestuffnow.co.uk/">freebies</a>.

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