- The Drum, Monday, November 14, 2016 6:32 AM
Toy company Lego has responded to public pressure to break ties with UK tabloid the "Daily Mail." With the newspaper, Lego intermittently held free toy giveaway promotions, providing additional
incentive for consumers to purchase the print copy of the publication, for a number of years. Now, however, Lego has announced that it will hold no further promotions.
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