• by Amy Corr , November 16, 2016

The Community, part of SapientNitro, promoted Ricky Vior and Rodrigo Butori to vice president, executive creative directors. Vior and Butori will continue to oversee the day-to-day creative work for agency clients such as Verizon, Constellation Brands, Converse, The Kroger Company and BMW. They will continue to report to Joaquin Molla, co-founder & chief creative officer.

In addition, Ana Bermudez, currently group account director, was promoted to vice president, group account director. Bermudez will continue to lead the agency's largest accounts, Verizon and Kroger, and will report to Luis Montero, president.

Vior joined the agency in 2000. He began his career at Vegas Olmos Ponce/Lowe as a senior art director and at BBDO as a junior art director.

A native of Brazil, Butori joined The Community in 2009. Before that, Butori held creative roles in both the U.S. and Brazil at David&Goliath, TBWA\Chiat\Day, Lowe Lintas Brazil and Young & Rubicam Brazil.

Bermudez joined the agency in 2015. Most recently, she was a group account director at Alma DDB where she was responsible for developing and driving strategic plans for brands like McDonald's, Diageo, and McCormick. Bermudez also held account roles at SapientNitro and Crispin Porter + Bogusky working on Vitaminwater, MinuteMaid, Breakfast Biscuits, Old Navy and Burger King, both in the U.S. and in Spain.

"Our position as a creative agency with a fresh voice in a crowded market place is due in large part to Ricky and Rodrigo and their efforts over the years. And Ana right out of the gate has shown a tremendous ability to partner and strategize with our clients," said Molla.