Around the Net

Lack of Measurement in Newsletters Raises Concerns

  • Digiday, Tuesday, November 22, 2016 5:32 AM

While publishers are embracing email newsletters, advertisers are beginning to raise concerns over measurement issues. Since there is no third party independent group measuring newsletters, advertisers have to take publishers at their word for metrics including subscriber size and open rate. Some experts think that this is a concern since publishers are not always auditing their lists for legitimate email addresses and active users. 

Read the whole story at Digiday »

1 comment about "Lack of Measurement in Newsletters Raises Concerns".
Check to receive email when comments are posted.
  1. Glenn Schutz from BPA Worldwide, November 22, 2016 at 4:54 p.m.

    We’ve been providing independent, 3rd-party audits of e-newsletters for 10+ years and currently audit 459 of them.

Next story loading loading..