Around the Net
Segmentation & List Growth Are Email Marketers Biggest Challenges: Clutch
- MarketingProfs, Tuesday, November 29, 2016 8:42 AM
Segmentation/targeting and list growth are marketers' top challenges when it comes to email marketing, according to a new report from Clutch. The report also revealed that tracking results and personalization are also a challenge to marketers. According to the research, websites were the most common way for marketers to capture email addresses, followed by social media and online prompts.
