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Segmentation & List Growth Are Email Marketers Biggest Challenges: Clutch

Segmentation/targeting and list growth are marketers' top challenges when it comes to email marketing, according to a new report from Clutch. The report also revealed that tracking results and personalization are also a challenge to marketers. According to the research, websites were the most common way for marketers to capture email addresses, followed by social media and online prompts.

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