Frédéric Filloux, former managing editor of Libération, doesn’t believe that Facebook will curb “fake news,” because it has no economic incentive to do so. “Facebook’s revenue system depends on a single parameter: page views. Pages views come from sharing. Which page criteria lead to the best sharing volumes? … Emotions. Preferably positive ones. The little one's smile, the cat looking at a horror movie, etc. Or the human story loaded with sentiment. Facebook is plainly honest about emotions being a dominant factor: I often heard its people telling social media editors: ‘Go for emotion. It gets the best engagement.’”