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Optimising And Previewing Emails Is A Golden Rule Not To Be Broken

  • CIO, Friday, December 16, 2016 7 AM
“Outlook, Gmail, Yahoo, etc., all display emails slightly differently, and all look different on desktop vs. mobile,” notes Nate Kristy, vice president, marketing, Automational. “Most marketing automation tools will allow you to preview your message on different-sized screens and make sure everything appears as intended. [Just] be sure you are using this feature."

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