Around the Net
Non-Openers Represent A Huge Opportunity
- Econsultancy, Monday, December 19, 2016 10:09 AM
To an email marketer, people who have not opened email represent a big chunk of their database. Email is without a doubt the one of the most effective digital marketing channels, although as few as 5% of people who engage are active buyers. It's also relatively fairly straightforward way to predict return on advertising spend, based on historical open and conversion rates.
