Most recently, Dressler was director of technology at MMB in Boston. He was responsible for end-to-end technology and data programs across numerous clients, including Toyota, Subway Restaurants, Foster Grant, Boston Children's Hospital, EMC and UNICEF.
Prior to MMB, Dressler held leadership roles at ZAAZ, Nordstrom.com and GreenRubino.
"At Proximity, we use data-driven creativity to solve complex business problems for our clients. Technical expertise is a pervasive thread throughout our process," said Franklin. "Chris has deep experience, a proven track record of building capability and a vision for advancing our unique agency perspective. We look forward to his leadership."