The Halo Group was named agency of record for Devotion Spirits, a sugar-free, gluten-free, American-made vodka. Devotion Spirits has a nutrition label on its bottle, and The Halo Group's first work
will be a campaign showcasing the brand's transparency. Work will include public relations, event management and social media elements.
"As the needs of consumers are constantly changing, it's
crucial for brands to connect to their target audience's values and speak their language," said Linda Passante, co-founder/CEO of The Halo Group. "We are eager to work with Devotion Vodka to highlight
their vodka line and nutritional labels, which set them apart in the alcohol & spirits category."