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DMA Welcomes EU Move Away From 'Draconian' Opt-In B2B Email

  • DMA, Wednesday, January 11, 2017 8:30 AM

The Commission’s final text has moved away from its previous draconian position and now does not require opt-in consent for B2B email marketing, although, consent will be required for sending electronic marketing to consumers. Instead of requiring consent for B2B electronic marketing there is a provision for member states to ensure that companies’ legitimate interests are protected.

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