• by Amy Corr  @MediaPostOTL, January 17, 2017

DDB North America named Catherine Locker, former group director, strategic marketing for Coca-Cola North America, as chief of staff, a new position. She will report to Wendy Clark, chief executive officer of DDB North America.

Locker joins the agency after 10 years with Coca-Cola. While there, she led the development, expansion and implementation of key marketing capabilities. Prior to that, she was the global brand director for Glaceau International.

"Catherine is a classically trained brand leader who has deep experience in leading and operationalizing brand initiatives across a complex multi-tiered organization on a global scale," said Clark. "Her experience and know-how make her the perfect fit to build the connective tissue between our agencies, our work and our clients. Growth within our existing clients and new business wins mean we need her leadership and experience now more than ever to align and integrate our total network resources."

"No marketer leaves Coca-Cola easily, but the momentum at DDB and the opportunity to contribute to their further success is something I'm genuinely excited to do," said Locker.