• by Larissa Faw , January 19, 2017

VSA Partners is rearranging its leadership team.

CEO Dana Arnett is shifting to the new position of vice chairman and founding partner.

After five years at the agency, William Rosen is being promoted to CEO after leading the agency's marketing and data science departments and helping to land clients AB InBev, Beam Suntory and Kimberly-Clark.

Prior to joining VSA Partners, Rosen served as president and chief creative officer of North America for Arc Worldwide, Leo Burnett and Publicis Groupe’s global marketing company.

Meanwhile, Curt Schreiber has moved into the role of president and the newly created role of chief design officer. The 26-year veteran will lead the creative teams as well as continue to oversee creative for clients such as  IBM, Harley-Davidson and Chicago Board of Trade.

Other leadership changes include the appointment of Patrick Palmer to lead strategy, Eric Martinez will become partner, designing change lead to develop a new offering devoted to designing and leading change in the agency's clients’ businesses and culture, Anne-Marie Rosser will spearhead client engagement, and Jeff Walker is promoted to senior partner and will continue to serve on the Board of Directors.

According to the agency Arnett will now focus on upholding the agency’s design legacy through speaking and thought leadership, while developing client relationships.