Around the Net
Email Is In 'Good Health'
- Econsultancy, Monday, January 23, 2017 9:01 AM
According to the DMA’s latest benchmarking report, email remains in good health, with 41% of marketers rating it as the best-performing channel. Now at 98%, email delivery rate is at its highest ever, increasing by 11 percentage points since 2010. Lastly, despite some decline in recent years, unique open rates and unique click-to-open rates remain steady.
