The Advertising Research Foundation (ARF) has named CARYN BROWN as vice president of events and LISA MALONE as vice president-director of marketing. Most recently, Brown was with Frost & Sullivan -- and prior to that, was with the Institute for International Research, a training, seminars, and conferences organization. Malone most recently worked on the John Kerry for President campaign, and has held marketing director positions with Rockwood Realty Associates LLC, CapitalThinking.com, and JP Morgan.