JIM KITE

  • by April 19, 2005

JIM KITE joined MediaVest USA as executive vice president, director of insights, research and accountability. He succeeds MARYELLEN VINCENT who left the agency to pursue personal interests. He is responsible for developing and overseeing consumer insight tools for Starcom MediaVest Group (SMG) in Canada and Latin America. Kite was previously the executive vice president, director of global research/North American research director at Universal McCann, where he developed proprietary research, insight, and non-econometric modeling planning tools.

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