O, the Oprah Magazine has partnered with cruise company Holland America Line to launch a cruise to Alaska in July 2017. This is the first time the magazine has partnered with a cruise line, and the first time Oprah has visited Alaska.
On the cover of the January 2017 issue, Oprah declared 2017 the “year of your greatest adventures and grandest dreams.” She made it her goal to travel to new places.
Oprah Winfrey and O, The Oprah Magazine editor-at-large Gayle King, who is co-host of “CBS This Morning,” will ride aboard the O, The Oprah Magazine Share the Adventure Cruise.
"We've never done anything on the water before," King told USA Today. "People will get a chance to interact with her in a way they don't normally get on land, because you're all right there."
Oprah will be aboard the cruise for two out of the seven nights of the trip.
The magazine will launch the partnership with a contest this March that will give three readers the chance to join the cruise to Alaska with Oprah and Gayle. Winners will also get a “high impact unit” in the April 2017 issue, with in-book, online and broadcast integrations running through 2018.
The Alaska trip will leave Seattle on July 15 on Holland America's Eurodam ship. The line will visit Alaskan ports in Juneau, Sitka and Ketchikan, as well as visit Glacier Bay National Park and Victoria, British Columbia, Canada.
Trips start at $1,999 per person.
"Offering readers a chance to experience the thrill of adventure firsthand, this partnership pairs the eye-opening wonder of travel with the soulful, inspiring content found in every issue of O,” stated Jayne Jamison, SVP, publisher and chief revenue officer at O, The Oprah Magazine.
The partnership also includes four other sailings sponsored by the magazine, featuring activities developed by the magazine’s editors and scheduled aboard over 300 North America ships through 2018.
Activities will include meditation, tai chi, healthy cooking demonstrations and an onboard book club, all designed to “bring the magazine to life.”
The four sailings will take place in North America and the Caribbean, and range from 11- to 7-day trips.
Members of the SuperSoul 100, a group of "thought leaders" that range from entrepreneurs to artists who inspire Winfrey, will be on board the cruise lines to share inspirational ideas and life advice.
The Holland America line announced in 2015 that it was investing $300 million in “brand enhancements,” as well as a partnership with BBC Earth to host concerts, films, game shows and children's activities to share the network’s natural history and wildlife content on the ships.
The cruise company also has a partnership with The New York Times, called Explorations Café, where guests on board Holland America Line ships can access NYTimes.com content, crossword puzzles and a selection of books.
O, The Oprah Magazine is a co-venture between Harpo Print, LLC and Hearst Magazines. The brand claims it connects with about 18 million consumers across platforms every month.