Nordstrom's decision to dump the Ivanka Trump brand may not have much to do with politics as much as it does on merchandise sales. Web site traffic doesn't necessarily turn into sales, but a quick
view of page view traffic from engines show that Macy's far outranked Nordstrom when it came to the brand. As Business Insider
notes, in December and January, Macy's had 60% more
traffic to Ivanka Trump products than Nordstrom did, according to BI, citing Jumpshot's data.
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