Around the Net
Click-Throughs Are Up, Latest Research Shows
- SmallBusiness.co.uk, Monday, February 20, 2017 10:38 AM
Email marketing software provider Sign-Up.to has released its 2017 email Marketing Benchmark Report. The report finds that while average open rates have remained stable at their 5-year high of around 25%, click-through and click-to-open rates have both increased significantly from 3.42% to 4.19% and 10.88% to 11.88%, respectively.
