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How To Spot Common Email Marketing Mistakes

Saying “mistakes happen” after you realise you’ve sent a message with an error in it to thousands of recipients doesn’t provide much consolation to email marketers. Yes, mistakes do happen. But that doesn’t mean you shouldn’t do everything you can to minimise them. Fortunately, with a little forethought (and proofreading) you can head off the most-common email marketing mistakes.

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