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Kinetic Email Raises Open And Clickthrough Rates: Experian
- BizReport, Thursday, March 23, 2017 10:28 AM
Kinetic email, a form of email that simulates the website experience without the recipient having to leave the inbox, can raise unique click rates by up to 18.3%, Experian found in a survey. It also raises click-to-open rates by as much as 10.7%.
