'Atlantic' Opens London Bureau, 'Forbes' Launches Finland Edition

Forbes and The Atlantic are heading across the pond to expand into Europe. Forbes just announced the launch of Forbes Finland, its first international edition in Nordic countries.

The Finnish language edition is a partnership with SK Media Finland (SKF), which has published Forbes in Baltic countries since 2010.

Forbes magazine has 38 editions around the world. SK Media Finland will launch Forbes in Sweden in 2018 and in Norway in 2019. Forbes Finland will be distributed across the country starting March 28, with a monthly circulation of 70,000.

The digital app version will launch in May; live events and conferences will follow in June. The editorial team based in Helsinki is led by business journalists Jouko Marttila and Hannu Vuola.

In his opinion column for the launch edition of Forbes Finland, chairman and Forbes magazine editor-in-chief Steve Forbes wrote: “A well-educated population and an impressive school system are formidable assets which, combined with structural reforms that the government has just began to grapple with, could make Finland an economic powerhouse.”



Separately, The Atlanticannounced today a major push to reach a global audience, with plans for 10 editorial and business employees to fill a new, London-based office called the Global Bureau.

A new editorial and business staff will focus on covering global news with a focus on Europe, across a scope of audience development, sales, marketing, events and business partnerships.

The Atlantic also plans to expand the work of its branded content studio Atlantic Re:think to international advertising partners in the coming year.

National correspondent James Fallows, a 43-year veteran of The Atlantic who has lived and worked in numerous international cities, will lead the effort as the magazine's first Europe editor. He and his wife, Deborah Fallows, also a writer for The Atlantic, will move to London this summer.

“More than one-quarter of our digital audience lives outside the United States,” stated Atlantic president Bob Cohn. “So we are already a global brand. This expansion means we’ll be creating more journalism from Europe, for both U.S. and international readers, bringing our lens on the world to more global leaders in business, finance, technology, culture and government.”

Global readers currently account for nearly 30% of the 33 million unique monthly visitors to TheAtlantic.com.

In 2016, The Atlantic increased single-copy newsstand sales by 19%. Total revenues across businesses grew 18% in 2016, which will likely help fund this new international endeavor.

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