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Half Of Marketers Do Not Use Email Targeting: Survey

  • , Monday, April 3, 2017 8:10 AM

A survey of 2,500 marketers by GetResponse shows that 50% of companies are not using any email targeting tactics, and that only 29% use basic segmentation. In addition, 38% do not utilize marketing automation or use it on the most rudimentary level. They are limited in their use of marketing automation by budget constraints. 

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