Media Orgs Push To Sustain Women In Publishing, Management

Media companies are paying extra attention to women in media this week.

A partnership between Advantage Media and ForbesBooks is now the new corporate sponsor of The Women Presidents’ Organization,
Also, Outside magazine’s latest special issue is entirely created and sponsored by women.

Advantage Media will print a new coffee-table book for WPO, a peer advisory organization connecting women who own multi-million dollar companies, to commemorate its 20th anniversary.

Last year, Advantage published The WPO 50 Fastest Growing Women-Owned/Led Guide to Growth.

“Many of our members are respected authorities in their fields. Our partnership with Advantage will help them leverage their stories of success to build their brands as book authors,” stated Dr. Marsha Firestone, president and founder of WPO.

Bea Wray, VP of corporate marketing, added the partnership embodies the “need to amplify women's voices, especially in business.



Book publishing imprint business ForbesBook launched last November, as a collaboration between Forbes Media and Advantage Media Group, a company which provides business professionals with resources to create, publish and market books.

Meanwhile, Outside’s May special issue is entirely devoted to women and made by women, from the editorial to every advertisement.

Each ad was tailored by women from REI (the main sponsor of the issue), Eddie Bauer, Columbia, GoPro, Coors Light, Merrell, The North Face and Fjallraven.

Deputy editor Mary Turner edited the special issue, titled "XX Factor Issue," replacing editor Chris Keyes. All contributors and photographers were female.

The issue celebrates women who have made history over the course of Outside’s 40-year run. In her editor’s note, Turner says 51% of outdoor consumers and half the annual 160 million adventure travelers are women.

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