Automotive Agency Of The Year (Digital): Ansible (Kia)

Ansible created a bot for Facebook Messenger to introduce consumers to the Niro Hybrid Utility Vehicle, helping Kia to be among the first automotive brands in the U.S. to incorporate Facebook Messenger — which is used by more than 1 billion consumers monthly — into its marketing plan. The entertaining, interactive Nirobot chat experience delivers instant access to comprehensive product information.

NiroBot features full-screen galleries, guided vehicle discovery, rich product specification menus, deep linking to, expansive technical information regarding the vehicle, step-by-step tutorials and test drive scheduling calendars on an easy-to-use interface. Additionally, the NiroBot can connect the user to a live Kia representative at any time during engagement.

Since launching in November, more than 700,000 conversations have been sent, with an average conversation lasting of over three minutes.

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