Branch just raised $60 million from Andy Rubin’s Playground Ventures and other investors, TechCrunch reports, citing sources. Formerly known to the world as Branch Metrics, the startup
specializes in “tools to enable developers to provide links between websites and apps,” TC notes. “It works with email campaign managers and also plugs into a number
of analytics tools so marketers can test various campaigns to see which are most effective for driving downloads or even commerce in-app.”
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